Social media at work: Time wasting or efficient networking?

I previously hadn’t thought of there being much of a link between work and social media. Perhaps scrolling past someone on Facebook complaining about the length of the working day or thanking G or F that it is Friday. Only recently have I been hearing and reading that a large number of companies are utilizing social networking into their everyday employee operations.

 

I certainly see the benefits of social media at work; enhancing client network, advertising opportunities, time efficiency, increased communication. But, I would almost guarantee that it is not being used in this way by the majority of users today. Right now someone is at work wasting time on Facebook or Twitter when they could be working!

 

I speak from experience, I was with a company when I was much younger and got to the point where I could complete my work early in the day and comfortably browse Ebay or check Myspace (it was a long time ago) and plod along with day to day jobs. Was I looking for ways to increase a customer’s service and overall satisfaction for the good of my employer? Nope. I could’ve been doing any number of much more productive tasks. (Future potential employers: Be advised, this is no reflection of my current work ethic!).

 

There is obviously a lot to be said, as I’ve touched on, for the way social networks can be incorporated by companies and businesses. As I have recently learned, Google has certain policies allowing their employees free time to work on personal social networking or other extracurricular ventures.

 

When the modern workplace catches up with social networking, I believe it could make way for some extremely exciting and interactive possibilities, transforming the way we view our work. Finding a balance between social media used in the workplace and maximum worker efficiency still has some way to come.

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